Billboard: JoJo Siwa’s “Guilty Pleasure” Music Video: An Exclusive Behind the Scenes Look

First published at Billboard.com

JoJo Siwa invites Billboard for an exclusive behind the scenes of her new music video “Guilty Pleasure” off of her debut EP ‘Guilty Pleasure.’ Let us know what you think of her latest music video in the comments below!

JoJo Siwa:

Welcome to the set of my new music video “Guilty Pleasure!” It’s a little chaotic the concept of this video. Essentially, welcome to JoJo’s Pleasure House where all of your needs will be pleasured.Long story short, the concept of this music video is just another one to make people’s heads turn. We started off the video where you open up into our teddy bear s*x dungeon. Let’s f*cking do it!  

Richy Jackson:

Hey what’s up Billboard! It’s Richy Jackson, choreographer for JoJo Siwa. We’re on the set of “Guilty Pleasure,”

JoJo Siwa:

Richy Jackson on my music video and in my life. He’s my choreographer, he is my creative director. He’s also just the sole creator of this video. This was his concept. 

Richy Jackson:

I have done nine JoJo Siwa music videos. The difference is? It’s a little bit dirtier and we’re happy! Today our amazing directors is Marc director of ‘Dancing With The Stars’ and Jojo Siwa  of course because mama knows what she wants.

Marc Klassfeld:

Hi my name is Marc Klassfeld and I am the director of the JoJo Siwa “Guilty Pleasure” music video. Keep this static we just want to follow their hips. Yeah, so we just want to have just make this all about their hips.

JoJo Siwa:

Mark is my video director. He is phenomenal. He has done every video for me since I was 14.

Marc Klassfeld:

JoJo’s moving up and up, she’s trying new things.