If you’ve gone gaga for Lady Gaga’s elaborate and out-there music videos, you’ve probably admired Richy Jackson’s work. Jackson has been by Lady Gaga’s side for almost a decade, and since late 2011, he’s been the superstar’s lead choreographer and visual director. (Jackson has also worked with other artists like Katy Perry, Nicki Minaj and Meghan Trainor, and on various commercial gigs.) Here, he opens up about his inspirations, challenges and favorite memories from seven iconic Lady Gaga videos.

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