Richy Jackson Breaks New Ground with First Choreographer Emote Deal for Fortnite alongside Lady Gaga and her Music
LOS ANGELES – Renowned choreographer Richy Jackson, Lady Gaga’s iconic dance moves creator, has once again made waves in the entertainment industry. Jackson, celebrated for his contributions to Gaga’s music videos, world tours, movies, and Super Bowl halftime show performances, recently unveiled his latest collaboration: That Gaga’s ‘emote’ for Fortnite Festival Season 2 dances the official choreography actually created for Gaga’s hit songs “Rain On Me” and “Stupid Love”.
In this groundbreaking project, Jackson reimagined two of Gaga’s most beloved dance routines, ‘Rain On Me’ and ‘Stupid Love,’ ensuring that her digital dance in Fortnite accurately captured her essence while resonating with an audience of half a billion players worldwide. The Fortnite update, running through April 22nd, offers ‘little monsters’ and Fortnite fans alike the opportunity to share the stage with Gaga, playing instruments alongside her in a virtual musical festival experience as well as the opportunity to compete in head to head combat as Gaga in ‘game mode’ and DANCE whenever you like.
Jackson, who also serves as Creative Director and choreographer for JoJo Siwa, has choreographed for numerous stars including Katy Perry, Ariana Grande, Meghan Trainor, and more. His work transcends traditional boundaries, blending the worlds of music, dance, and gaming seamlessly.
In discussing this latest venture, the process of bringing Gaga’s physical dance into the digital realm for Fortnite Festival, Jackson is eager to share his insight on the challenges and innovations involved in merging live performance with gaming technology and how AI stands to revolutionize the art of dance and choreography. Additionally, Jackson will reveal his enthusiasm for introducing his unique dance style to the gaming world, opening up new avenues for creative expression and audience engagement.
To experience Richy Jackson’s choreography featured in Fortnite, view here: