Glamour: Richy Jackson Wants His Choreography to ‘Leave Earth’

The mastermind behind Lady Gaga and JoJo Siwa’s viral dances on creating the “Karma” move and his quest to discover the next pop boy.

By Ariana Yaptangco
June 26, 2024

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You may not be familiar with Richy Jackson, but you definitely know his dance moves. The choreographer and visual director has worked with all your favorite main pop girls—Lady Gaga, Nicki Minaj, and Katy Perry to name a few—making him the mastermind behind some of the most influential music videos of the past two decades.

With a résumé that includes songs like “Bad Romance” and “California Gurls,” Jackson has a knack for creating hit choreography for hit music and has done it again with emerging pop star JoJo Siwa. The Dance Moms star is all grown up with a new single “Karma,” which has gone viral for its, well, everything. You may have seen clips of Siwa on your timeline hitting the song’s signature dance move—two foot stomps punctuated by whipping hand movements and a full body gyrate—in its sexy music video. Or performing on stage at Miami, Chicago, Pittsburgh, and London Pride. Or during a taping of Access Hollywood with Mario Lopez.

The dance move is emblematic of Siwa’s new adult era: audacious, provocative, and in her words, “never done before.” It’s also the kind of out-of-this-world choreography that Jackson is known for. So when we hop on a video call for our interview, it’s only appropriate that the choreographer’s Zoom background is set to outer space.

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